I was always jealous of marketers who could look into a webcam and deliver a marketing message and carry it off with style.
Whenever I tried it, I felt exposed, like a bullfighter facing a bull. His eyes glaring.
Just waiting for me to make a mistake.
Did I mention that I’m a little bit camera-shy?
For the past few years, I have focused on written content rather than video because of my insecurity.
Most people that know me wouldn’t think that as I’m an outgoing A-Type guy “in real life”…
But then it occurred to me.
All the top marketers show their face to the camera, so their followers can have a one-on-one experience with them.
And not just the marketing superstars but everyday business people too.
I mentioned my camera shyness to a friend and he said I was too focused on myself and that I just need to get over my fears and do it.
Honestly, he was right.
I needed to focus on my message and my audience not on me and my insecurities.
In the latter half of 2018, I started a new venture called the Entrepreneur Accelerator and I was committed to doing way more video.
I started my Youtube Channel and pushed my self to start doing more videos.
Here are 5 tips that are helping me deliver my message via video.
1) Use the KISS Method. Keep It Simple Silly
If try to make things complicated it just makes it harder for you to execute. Create a simple outline of what you want to discuss in your video. Too many notes and you will turn out sounding and looking like you don’t know what you are talking about.
2) Be your authentic self
It is so important to speak from your heart. If you really know your material and are passionate about it, it will be very easy to talk about it.
Most people can spot a fake right away so know what you are talking about. Don’t try to be someone else. The world doesn’t need replicas, it needs you.
3) Keep your videos short.
Don’t try to do and say everything in just one video.
If you have a lot of information to convey, consider creating a multi-part video series. You can then create YouTube playlists so your audience can follow along.
4) Maintain eye contact with the camera.
You have to think of video as having an one-on-one conversation with your audience. Look into the camera like you would look into the eyes of the person you are talking to.
A trick a lot of people use is to put a picture of someone you know above the camera and pretend you are talking to them. Of course, don’t look at the eyes in the picture and make sure you look right into the camera.
5) Done is better than perfect
Try not to focus on perfection. It will never be perfect and we tend to be our own worst critics.
You can change some things in post production, but getting over having to be perfect comes by just doing more videos and getting better and more comfortable at it.
I’m still working on overcoming my fear of being on camera but it’s already one of the best decisions I have made in growing my business and brand.
If you are like me and have these same fears, you need to just start filming and learn as you go.
Be sure to subscribe to my Youtube channel and let me know if you have any tips for me!