How Click Funnels Actionetics can boost sales funnel conversions
September 14, 2017
I’ve been testing Click Funnels for a couple of weeks now and really diving into it.
I have to say, I’m blown away at the capabilities of this marketing tool.
I remember when I was first looking a Click Funnels before I started using it to build sales funnels. I understood what a sales funnel was as I had built many on WordPress and on Instapage but when I first saw this video about the ClickFunnels Actionetics suite, I suddenly got very excited.
Nerd Alert! Yes, marketing technology gets me excited. I love this stuff… 😉
Anyways, before I dive into what Actioneticsis and why you should be using it, I want to make sure you know what a sales funnel is and also what Click Funnels is, so let’s start there.
If you already know this stuff, scroll down to “What is Actionetics?” below.
What is a Sales Funnel?
A “Sales Funnel“, is where your website visitors can come in the top and sales comes out the bottom.
It can look something like this.
In simple terms, you get your online visitors to go through a “capture page” where you can gather their contact information, usually a name & email and then follow up with them using email with additional Call To Actions to eventually lead to a sale and convert them into a paying customer.
A Sales Funnel process could look something like this.
It simplifies the design process for creating sales funnels that include sales pages, landing pages, and integrations for things like email sequence campaigns and process automation.
Basically, it helps you manage your entire sales funnel.
There are seven types of sales funnels you can create Clickfunnels:
The Optin Lead Capture Funnel
The Sales Funnel
The Webinar Funnel
The AutoWebinar Funnel
The Membership Funnel
The Launch Funnel
The Custom Funnel
You can create all kinds of custom funnels too, but these 7 are the most appropriate for online marketers.
Clickfunnels comes loaded with lots of templates for sales pages, landing pages, member pages, squeeze pages and more.
All the templates are editable which means you have full control on everything ranging from background, to font size, to containers, data fields and more.
The Clickfunels user interface is pretty easy to understand and to navigate. You don’t have to hire a professional designer to build out pages as there is no need to code anything.
After a while I started to get pretty quick not using the application.
Everything is configurable and you can do this right in the UI. Even if you have zero designing or programming skills, you can still create professionally looking sales pages with ClickFunnels in no time.
Almost too many to name, Clickfunnels has all of the features you need to build and manage 100’s of sales funnels.
There are different types of funnel templates available to choose from that are all editable.
For instance, you can have free e-book offer on the landing page which can lead visitors to a sales page where they subscribe to your webinar and then they move to a thank you page.
Now, this is just one example. You can create these types of sales funnels with all the pages connected and linked to your email marketing service and billing system.
The process is simple, you choose a funnel template, add your logo, your text content and you’ re all set to publish your funnel and start driving traffic to it.
ClickFunnels Membership Website
If you want to create a membership site, you don’t have to buy another WordPress plugin or other application.
ClickFunnels provides membership opt-in and membership page templates.
Here are some of the Membership Templates
Being an internet marketer, you can imagine how hard it is to create such types of membership funnels from scratch. ClickFunnels makes it easy to create a membership site where you can create and provide your course content behind a user account.
Adding lessons is as easy as clicking a button.
Marketers love webinars, and for good reason. They convert really well.
Internet marketers use webinars to deliver free value to their target audience and then eventually send them to their sales page. You easily can create webinar funnels using ClickFunnels, keeping it easy for you and seamless for your customers.
Clickfunnels Webinar Integration – Clickfunnels lets you create complete webinar-type funnels with auto-replays for the users, their email collection and much more. Currently, ClickFunnels offers webinar integration with WebinarJam Studio, GotoWebinar, and EverWebinar.
There is support for a lot of email providers including; Aweber, GetResponse, Infusionsoft, MailChimp, Active Campaign, GVO Pure Leverage, Ontraport, Constant Contact, MadMimi, iContact, SendGrid, Mandrill and FitPro Newsletters.
Something to note with email, many web hosting companies severely limit SMTP access and may not allow ClickFunnels to connect to it. Because of this, it’s highly recommended you sign up for a dedicated SMTP service such as Send13, Mandrill, SendGrid, or Amazon SES.
Billing & Payment Integration
This is one of my favorite features of ClickFunnels. You can integrate payments processing right within your funnel sales pages. This allows you to start billing customer’s right from inside of your sales funnel on sales pages.
This feature will make your life much easy when it comes to converting visitors into customers as buyers don’t have to leave your website to buy. Instead, all the billing and transactions can take place on your sales page in your funnel.
Right now, the ClickFunnels offers support integration with various payment platform, which includes, Stripe, Ontraport, Clickbank, Paypal, JVzoo, Authorize.net via Infusionsoft, Deal Guardian, Taxamo, and Shopify.
Text Messaging/SMS Integration
Presently, Clickfunnels easily integrate with Twilio and TextOptin for SMS functionality. This allows you to have people subscribe via a phone number or you can send messages back to users based on conditions like “missed webinar”.
Shipping Integration for physical product delivery
If you sell or give away physical products in your sales funnel, Clickfunnels current offers support for Kunaki and Disc Delivered for Shipping Integration.
Up-sell & Down-sell Pages
There’s hardly any product these days that doesn’t come with down-sells and up-sells as part of a sales funnel.
Managing these down-sells and upsells with ClickFunnels is easy. The upsells and down-sells functionality are all part of the funnel so you don’t have to do much of the work. It’s already in there and all you have to do it added to your funnel with a click of a button.
Summary of ClickFunnels Software
As you can see, ClickFunnels is a very powerful piece of software. Again, the details I described below are included in the base level subscription of the software.
In the next section, I’m going to dive into Actionetics; the ClickFunnels CRM.
What is Actionetics?
Actionetics is ClickFunnel’s automation platform that can interact with your customers through the web, emails and also SMS using the Twilio integration.
The Actionetics platform makes it possible is that it takes automation to a new level with its roster of features that help you know more about your market, communicate with your market, automate your communication with your market, etc.
Actionetics: Contact Profiles
Your contact profiles page is where you’re able to see everyone who’s opted into your lists across ClickFunnels. This is where you’re able to see how many people join/unsubscribe to your lists and where you can see information about your contacts.
Actionetics: Individual Contact Profile
The individual profile which you can view when you go into one of your subscriber’s or customer’s profiles.
The first area of this page which you’ll see is the ‘Action Score’ which is a score assigned to every single person who enters into any of your funnels in ClickFunnels and has to do with a bunch of different variables. The main ones are recency, frequency, monetary value and their social score.
You’ll be able to hover over the different bands within the scoring area and get an insight into what % the contact is sitting at for some of the different variables.
E.g. With a frequency of 1%, this shows you that the customer has not purchased very often from the user.
Under the General Info area of the page, you can also see a lot of valuable data which is pulled for that contact which can help you understand that contacts movements and engagement throughout your sales funnel.
Then you’ve also got multiple tabs on the left-hand side bar which allow you to see the breakdown of:
Purchases made by the contact (also if an affiliate sent them to your offer, you can see which affiliate made the sale for you)
Memberships the contact is involved in
If the contact is in any Actionetics email automation
Which pages the contact has visited recently within your sales funnel
Actionetics: Email Lists
Email lists are the core of any online business as you segment and build your contact base with visitors to leads, and leads to customers.
In Actionetics, you’ll be able to see all the different lists that are being used and import your existing lists for other autoresponders (up to 100,000 contacts per account, please contact ClickFunnels support if you require more).
Actionetics: Automated Email Marketing
As you start growing your list, you’re going to want to start communicating with your contacts and begin to build rapport and a relationship. To do this you’re going to need to start sending out email broadcasts to your email list.
You could use MailChimp, Aweber or ConvertKit but with Actionetics, your email marketing is built right into the same tool as your contact list and your sales funnels.
You can customize the information of the broadcast along with selecting a template to get you started.
One of the most powerful Actionetics pieces of functionality is its email builder. We’ve all been there and used some of the most unfriendly email builders and designers on the market.
And if you’re like me, you’ll really appreciate the new ClickFunnels email builder which emulates the landing page editor and is extremely easy to use. It uses a streamlined version of the landing page editor to build email templates and broadcasts which are formatted perfectly for email clients and on mobile.
Actionetics: Action Funnels
Action funnels are another extremely powerful part of Actionetics which allows you to take internal and external actions on your list.
Through Action Funnels, you can also create custom groups and set them as triggers in order for an action to be done.
There are 7 custom groups in the Action Funnels:
Each of these custom groups can be set as triggers for internal or external actions on your email list.
Internal actions might include removing people from your prospect list if they subscribe to a new list after purchasing a product for people who only are in a particular funnel.
Alternatively, an external action might be sending people with a social following of x an SMS reminder about a webinar coming up.
Action funnels allow you to dig deeper and be as technical as you’d like to be with your email list.
Check out the Actionetics Explainer video for yourself to get the big picture.
It will give you an idea of what Actionetics is and what it can do for your business and your revenue.
What is Backpack?
Backpack is ClickFunnels Affiliate Management application. If an affiliate sent you traffic that converted into $100, would you give them $50 back? Of
If an affiliate sent you traffic that converted into $100, would you give them $50 back? Of course, you would! That adds up!
With ClickFunnels’ Backpack you can build a team of commission based salespeople to help you promote and sell your products.
Check out this quick explainer video on the CLick Funnels Backpack Affiliate management application.
Conclusion on Actionetics + Backpack
I’ve used Hubspot and many other marketing platforms and Clickfunnels with both Actionetics and Backpack added in to make for a very powerful sales marketing and shopping cart platform.
If you are selling or thinking of selling physical or info products online, I highly recommend you take a look at ClickFunnels.