Business Coach & Consultant
Craig - May 23, 2018*** Original post from 2013 reposting because it’s still relevant in 2018. ***** If you’ve never heard of Gary Vaynerchuk, you should check him out. He’s one of today’s great marketers that get’s it. Gary’s latest post is about storytelling. It’s about the ways that…
Craig - May 21, 2018Link building remains an important aspect of search engine optimization. While Google and other search engines have altered their search engine algorithms to include other factors, having quality links to your website is still an essential part of increasing search engine results. If you’re getting…
Craig - September 27, 2017The Google Seach Console helps you monitor and maintain your site’s presence in Google Search results – and it’s free. I use Search Console every week to monitor my pages and the queries people are searching for that my content ranks for. If you are…
Craig - September 13, 2017Russell Brunson has already given away over 100,000 copies of his Dot Com Secrets book. Let’s see what all the hype is about… Before we get into the book review, let’s learn more about who Russell Brunson is? In short, he’s the founder of ClickFunnels,…
Craig - January 1, 2017Looking for online business influencers or great bloggers to follow? Here’s my list of some of the most influential people in online business today. This list includes people that blog about online business, marketing, sales, and entrepreneurship. Pat Flynn at SmartPassiveIncome.com Gary Vaynerchuk waitbutwhy.com backlinko.com impossiblehq.com…
Craig - January 1, 2017Looking for a big problem to solve? Interested in discovering business ideas that can help fight climate change? Me too. Over the past few months, I’ve been reading about the Paris Climate Change Agreement and what it really means in terms of actual strategies that…
Craig - August 9, 2016Instagram Automation can sometimes get a bad rap and with good reason. People hate bots and spam. Too much of it can have the exact opposite effect you want and can even get your account shut down. Authenticity is super important online and automation can…
Craig - July 21, 2016If you’re at the point where you have your website setup, you have some great content and your audience is growing, the easiest way to begin putting ads on your site is to probably use Google Adsense if you want to generate income from Adwords ads on…
Craig - July 3, 2016If you are looking for a new content management system for a new B2B company and you plan on using the inbound methodology to power your strategy, I would highly recommend you take a good look at HubSpot. There are lots of other options including WordPress,…
Craig - June 21, 2016WordPress is free open source software but operating any website, regardless of the platform you build it on is not free. With Hubspot, my experiences is that we don’t have to deal with hosting issues, server performance management, scalability issues, security, plugin updates, backups and…
Craig - June 20, 2016I really like these two products. They’re easy to use and provide huge value to end users. This is always a must when it comes to recommending software. If it’s a bad product, then the end users will be unhappy and who really wants that?…
Marketing today is about putting the right message in front of the right person at the right time and in order to do that, you need to understand your customers on deep level. You not only need demographics but you also need to understand their wants…
Craig - May 3, 2016The simple answer is setup your social accounts and a blog and start creating content for your target audience/buyer. If you don’t know who your target audience is then you should develop buyer personas to better understand their wants and needs. Start telling the story of…
Craig - March 24, 2016Every successful product and the sales and marketing strategy supporting it starts with Buyer Personas. They’re similar to what many people call their “target market” but they’re much more focused on the individual person rather than an entire market. The Buyer Persona Manifesto describes them as; “an archetype,…
Craig - July 14, 2015Steve Jobs: Live Each Day As If It Was Your Last Bill Gates: From Those To Whom Much Is Given, Much Is Expected Oprah Winfrey: We All Need Makeovers From Time To Time Michael Dell: Never Be The Smartest Person In The Room Michael Bloomberg:…
Craig - July 11, 2015One of my goals this year was spend even more time writing both professionally as well as personally. So far I’ve developed a good habit of writing regularly and the overall quality of my writing continues to improve. You just have to just keep at it. Since…
