One way that you can distribute your marketing videos to potential customers and interested parties is by sending them via email.
However, that isn’t as straightforward as simply adding the video file as an attachment – as most mail servers have a limit on incoming and outgoing attachment file sizes.
That being said there are ways that you can send marketing videos via email – you just need to know what they are:
Send the Video File as an Attachment
If you do want to send the marketing video file as an attachment, it is safest to make sure it is under 10MB. Technically if you’re sending it within the same mail server (e.g. Gmail) you could look up the attachment limit and try to keep it under that.
Needless to say most videos are larger than 10MB, so you will probably have to compress it before attaching it.
For example you could use Movavi Video Converter for that, and follow the steps at www.movavi.com/support/how-to/how-to-convert-mp4-to-wmv.html to convert it to a format with better compression.
On top of that you could reduce the bitrate as well, though if you reduce it too much the quality of the video will be affected. That is why this is only a realistic option for short marketing videos that are a few seconds long.
Upload to Cloud Storage
Instead of sending the marketing video file as an attachment, you could upload it to cloud storage such as Google Drive, Dropbox or OneDrive. Some mail services will do that automatically for large files that you attempt to attach to your emails, and Gmail will use Google Drive, Outlook will use OneDrive, and so on.
After you upload the video, its download link will be sent along with the email, and the recipient will be able to save the video onto their computer using it. In that way, it will function in a similar fashion to an attachment, although the actual video won’t be attached to the email.
Although there are file size limits to cloud storage, they are much larger than mail servers. In most cases you should be able to attach videos that are up to 10GB – provided your cloud storage has sufficient space.
It should be noted that technically you could use your own web host as opposed to cloud storage, though it may place a load on your bandwidth.
Upload to Video Sharing Platforms
Rather than uploading the marketing video that you want to attach to cloud storage, you could upload it to video sharing platforms such as YouTube. The link to the video can then be sent in the email, so the recipient can just click on it and watch it.
In most video sharing platforms, it is possible to adjust the settings so that only people with the link can access the video.
For example in YouTube, you can change the privacy settings to make the video Unlisted or Private.
The only limitation of this option is that most video sharing platforms don’t allow users to download video files.
In other words, this is a good option if you want recipients to be able to view your marketing videos, but not if you want them to have access to the actual video file.
As you can see there are several viable methods to send videos in emails, and each is unique in its own way.
At the end of the day there is no one method that is ‘best’, and it is up to you to decide which way will let you distribute your marketing videos effectively.