Hubpage
BuildingA distribution operating system for one-person businesses.
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Craig Cherlet
Product Builder & Entrepreneur · Hubpage + Marketing Stream
Building products and complex systems since 1997. From enterprise software and inventory intelligence to micro SaaS and AI.
I'm also the guy in the orange vest at the Winnipeg Cruising Culture weekly car shows.
About
Who I am
I've been building since dial-up. My first job was running networks in 1998. Since then I've founded companies, led technology strategy, and spent the last several years helping lululemon move its stores to real-time RFID inventory across three continents.
Today I build my own products, with AI doing the work that used to take a team. I care about two things: building systems that actually work in the real world, and getting them in front of the people who need them.
Projects
What I'm building now
These are the things I'm building and running right now.
WhoNext
BuildingAn X growth app built on the Dream 100 framework. It finds your Dream 100 and their audience.
VisitMarketing Stream
LiveLocal marketing systems for Winnipeg businesses: Google Business Profile, local SEO, funnels and CRM.
VisitOn Survival
LiveA preparedness newsletter and Preparedness Assessment, part of the ON Network.
VisitTrack record
What I've done
Before I built my own products, I spent years making enterprise systems work at scale.
Real-time inventory for lululemon.
From 2020 on, I helped lululemon move its stores from periodic counts to real-time RFID inventory on Nedap iD Cloud. I led the system analysis and vendor RFI, then supported the rollout to 500 North American stores and 350 more across EMEA and APAC, stepping into whatever role was missing along the way: analyst, solution designer, scrum master or product manager.
Beyond retail
lululemon is the biggest story, but it's far from the only one.
Lottery & gaming systems
I worked on the technology behind lottery and gaming at BCLC, where systems have to be secure, regulated and up 24/7.
Anti-money laundering
I helped build and improve AML compliance systems that flag suspicious activity without burying analysts in noise.
Banking & payment systems
At Central 1 Credit Union I worked on the banking and payment platforms that credit unions across Canada run on.
Marketing campaigns & martech for SMBs
Through Marketing Stream I've run campaigns and built martech for small and medium businesses: local SEO, funnels, CRM and automation that brings in customers.
Career highlights
- Founder, Marketing Stream (2014–present)
- Founder, WYSIWYG Ventures (2012–2023)
- Technology consulting for Central 1 Credit Union and BCLC
- Founder & Director of Strategy, Clientseye (2001–2004)
- Started in IT and network administration in the late '90s
Companies I've worked with
- lululemon
- Central 1 Credit Union
- BCLC
- Elite Laser Cleaning & Restoration
- Piston Ring
- Winnipeg Cruising Culture
Work with me
Let's work together.
I take on a handful of conversations every month. Here's how I can help.
Consultation
Building a product, an MVP or a system and want a second brain on it? Product strategy, AI-assisted builds, retail tech and RFID, local marketing systems.
Partnership
Have a product, audience or idea that fits what I'm building? I'm open to partnerships, collaborations and the occasional advisory role.
Interviews & speaking
Podcasts, panels, articles and events on building with AI, one-person companies, distribution and retail tech.
Prefer to just email? hello@craigcherlet.com · LinkedIn · X